BRANDING | STRATEGY | ILLUSTRATION
What is the Cabbage Bowl? Its a fundraising event for the Children’s Bookbank where you bowl cabbages and drink beer.
Every September, Cabbage Town in Toronto has The Cabbage Town Festival. Its a local community street festival and we decided we should use that crowd and local to hold a little fundraising event. Using the back of a local restaurant’s parking lot we built two bowling lanes, got 2 tonnes of cabbage donated and a Great Lakes Brewery sponsorship. For the weekend we had a beer garden, sold 3 bowls for $5 and raised over $5000 for the local Children’s Bookbank.