Eglinton Way BIA
LAYOUT | STRATEGY | MARKETING
The Eglinton Way BIA is a business association on Eglinton Ave West between Oriole Park and Forest Hill Road. Their job is to support the local businesses within the BIA, create marketing for the Business Association and beautify the streets with flowers and benches.
We were tasked with creating a marketing strategy for Eglinton Way using their current advertising assets – Street banners and quarterly ad spots in the local magazine (The Village Post). We wanted to focus on bringing the local population to the streets on the Eglinton Way using the saying “Enjoy your stay…..on the Eglinton Way” In the middle of that sentence we would use focused keywords for what the Eglinton Way offers depending on the season the print ad would come out. Then we would have accompanying social ads weekly focused on more specific things to do on the Eglinton Way.
Then we created a local Eglinton Way Passport. This was a small passport size booklet that had deals for every shop along the Eglinton Way, once you used the offer the store would stamp your passport and you could go to the next one. This passport was sent to everyone in the neighbourhood.