Untamed Things

Revitalizing Artistic Heritage with Fractional Design

Untamed Things is a collective of contemporary Ontario artists who draw inspiration from the tradition of plein air painting, famously practiced by Tom Thomson and Canada’s Group of Seven. Carried on by a new group of Ontario artists 100 years later, they capture the raw beauty of Ontario’s landscapes, transforming sketches into large, evocative canvases.

The Challenge

Faced with disorganization and fragmented digital assets, the artists turned to Barking Frog Creative for a comprehensive solution to overcome: 

Disorganized Digital Assets

Photos and art were scattered across various USB drives and computers.

Fragmented Digital Infrastructure

Domain, hosting, and Mailchimp accounts were managed separately, with different login information and two-step authentication emails, which disrupted workflow.

Lack of Unified Branding

There was no cohesive brand or theme for collective messaging. This made marketing initiatives confusing.

Inconsistent Exhibition Materials

They did not have standardized templates for printed materials at exhibitions.

The Solution

Barking Frog Creative offered a comprehensive solution that effectively addressed each challenge.

Step One: Centralize Digital Management

Barking Frog Creative streamlined Untamed Things' digital infrastructure by transferring the domain to the collective's chairman and creating a Google Workspace account for centralized email and document management. Additionally, they organized Google Drive folders for each artist, enabling easy upload and access to artwork, photos, and exhibition materials. This overhaul significantly improved the collective's efficiency and coordination.

Step Two: Create Unified Branding

Barking Frog Creative developed a cohesive brand identity for Untamed Things, designed print materials for a recent exhibition, and created templates for future exhibitions. This ensured consistency and professionalism in the collective's communications and presentations.

Step Three: Asset and Website Management

Barking Frog Creative took over the management of all digital assets and the website, allowing the artists to concentrate fully on their craft without worrying about technical and administrative tasks. This shift enabled the artists to dedicate more time to creating and less to managing their digital presence.