Fractional Design
Fractional Design is a scalable retainer based solution for companies in need of an in-house Creative Director or Graphic Designer for a fraction of the cost of a full time hire.
Barking Frog Creative fills that niche between an agency and an in-house graphic designer, by being an affordable, reliable partner that knows your company well enough to get into the nitty gritty, come up with great ideas and solutions without the commitment of an annual salary.
Fractional Design is a good fit:
If you have good brand strategy and need someone to implement and oversee your implementation and creation of new initiatives.
If you need someone to help you rebrand, build out your brand strategy or brand guidelines, improve your position in the market, or bring your business back to life.
If you don’t have an Creative Director or Designer on staff but want someone who understands your company and is invested in results.
If you need marketing materials on a monthly or quarterly basis.
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Not sure where to start or how to take the next step? Our creative direction services guide your brand's visual and strategic messaging, ensuring consistency and impact across all platforms. We work closely with you to develop a cohesive brand identity that resonates with your target audience.
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From concept to execution, our art direction services bring your ideas to life with precision and creativity. We oversee the visual aspects of your projects, ensuring that every element aligns with your brand's vision.
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Our graphic design services cover everything from logo design and branding to print and digital media. We create visually appealing designs that communicate your message effectively and leave a lasting impression.
Case Studies
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Toronto Maple Leafs Baseball Club
The Toronto Maple Leafs Baseball Club, a historic institution dating back to 1895, underwent a significant transformation under new ownership. Facing the daunting task of a complete brand refresh, the team turned to Barking Frog Creative for access to a seasoned graphic designer at a fraction of the cost. Barking Frog provided the creative direction, art direction, and graphic design needed to revive and modernize the team’s image while offering the flexibility and cost-efficiency of a fractional design model.
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Untamed Things
Untamed Things is a collective of contemporary Ontario artists who draw inspiration from the tradition of plein air painting, famously practiced by Tom Thomson and Canada’s Group of Seven. Carried on by a new group of Ontario artists 100 years later, they capture the raw beauty of Ontario’s landscapes, transforming sketches into large, evocative canvases.
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Cowboy Junkies
The Cowboy Junkies, a renowned Canadian alternative country/blues/folk rock band formed in 1985, faced a unique challenge with their upcoming album release, Such Ferocious Beauty. While they had the songs and cover art ready, they needed expert layout, inset design, print-ready files for the album and a special release booklet. They turned to Barking Frog Creative for creative direction and design expertise to bring their vision to life.