Queen Books

Queen Books in Toronto's Leslieville neighborhood is a charming independent bookstore with a diverse selection of books for all ages. The welcoming ambiance, knowledgeable staff, and community events make it a beloved literary hub.

Scope

Queen Books was in need of a brand that could be used on windows, bags, web, print, bookmarks, and everything in between. We decided to focus on a display type that was fun, a little quirky, but had the ability to have solid colours and outlines that would allow for uses on multiple backgrounds. We boxed the main brand in squares to create a more stable foundation.

Creative Direction | Branding